For any speech, the audience is one of the most important parts, as it often influences the direction and intention of the speech. For this reason, audience analysis is critical to the process of developing a speech, and it includes identifying the target audience base and adapting the speech according to them. This is shaped by the attitudes and beliefs of the audience, as based on them the speaker will make an attempt to convince the audience, as without it the purpose of the speech will not be fulfilled.